At Northstar, integrated marketing signifies leveraging the best of traditional (TV, print, radio, point-of-care) and innovative marketing channels (search, web, social, mobile) and identifying the appropriate marketing mix to best achieve critical patient education objectives, such as:
- Specific disease state and condition awareness
- Recognition of symptoms
- Availability of treatment options
- If a certain treatment is right for the patient
- Promoting productive dialogue with treatment professionals
Combining responsible marketing with execution excellence, Northstarâ€™s integrated marketing approach effectively moves the patient along the patient continuum, from awareness and education phase to active research to decision to commitment. Once a patient commits to obtaining more information, our call centers and patient relationship experts actively engage with patients and help guide them through their journey. This integrated, end-to-end marketing proposition is a core competency, which separates Northstar from other surgical centers and treatment facilities.